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Who should approve the web presence for a company?

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Why is it important that senior management take a leadership position on the sign off of the corporate web presence? And who in management should do it?

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The 200 word solution discusses the role of web presence, the importance of it and who in management should be knowledgeable.

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I would consider the approach which centers around the basic concepts of management functions. If you agree that management should plan, organize, lead and control, then the web presence is an important as the brick and mortar presence.

Both show us traits about the company such as appearance, attitude, ...

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