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    Scanning the Environment

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    1. Think about demographic and sociocultural trends and changes and explain how each organization's interpretation of these trends and changes has affected its choice of strategy?
    2. Is their strategy affected by the amount of advertising they do on television and the internet?
    3. Which organization do you think is currently positioned better and why?
    4. What strategy would you recommend for your company based on recent trends and changes?
    5. How can these strategies improve their image as a "corporate citizen" within the community?

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    https://brainmass.com/business/branding/scanning-the-environment-61918

    Solution Summary

    In reference to scanning the environment and by exmaple, this solution addresses the questions on various dimensions e.g. demographic and sociocultural trends and changes, how each organization's interpretation of these trends and changes has affected its choice of strategy, if the strategy is affected by the amount of advertising done on television and the internet, and others.

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