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Discussion 1
Discuss how Carnival can use its brand name to leverage business in the industry.

Discussion 2
Discuss how implementing an effective CRM system at Carnival can lead to satisfied guests and repeat customers.

Discussion 3
Evaluate the viability of loyalty programs in the cruising industry.

Discussion 4
Discuss how Carnival can address gaps in customer expectation and actual experience.

Use the below link to answer the discussion questions.

http://vizedhtmlcontent.next.ecollege.com/pub/content/ac35b7d6-8d33-4351-90db-72c494d02c3a/Carnival.pdf

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Solution Summary

This solution provides an explanation of how Carnival Cruises can use their brand name as leverage and how loyalty systems work.

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1. Discuss how Carnival can use its brand name to leverage business in the industry.

Response: Carnival has been around the cruise line industry for many years. Therefore, within the cruising industry, their brand name is synonymous with "fun ships" and quality. Carnival has attempted to target the fun demographic. However, the type of customer attracted to the brand has changed over the years. Previously, Carnival attracted older customers. However, the demographic changed. Carnival should use its brand name to attract all customers, young or old who just want to enjoy themselves.

2. Discuss how implementing an effective CRM system at Carnival can lead to satisfied guests and repeat customers.

Response: An effective CRM system at Carnival would be very beneficial for Carnival. It would allow them to enable their customers to manage their vacation prior to sailing. Furthermore, ...

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