Brand Names and Standardized Pricing
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1) Why is it difficult to decide whether to change a local-brand name to a global-brand name?
2) Discuss the difficulties involved in having a standardized price for a company's products across all countries.
(Answer provided in approximately 100 words.)
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The expert examines brand names and standardized pricing models.
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It is difficult to decide whether to change a local brand name to global brand name because each country is unique in terms of culture, customs and language and thus, a ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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