Explore BrainMass

Explore BrainMass

    brand names and product categories

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Go to the websites of these two companies
    (http://www.altria.com/about_altria/1_2_3_ourcompaniesbrands.asp
    and www.pg.com ) and spend some time poking around.

    I want for you to locate a listing of their brand names and product categories and find out all of the different consumer products they control.

    Are you surprised at the number of product categories these companies are involved in?

    Did you know that they controlled these brands? Did you always assume that the brands were owned by different companies?

    What do you think this type of consolidation does in terms of pricing? Do consumers pay more or less in the end?
    * Any other thoughts or comments??

    © BrainMass Inc. brainmass.com June 3, 2020, 8:42 pm ad1c9bdddf
    https://brainmass.com/business/branding/brand-names-and-product-categories-149164

    Solution Preview

    Let's start with Altria. They own Philip Morris International and Philip Morris USA. The International division produces seven of the top 20 best-selling global cigarette brands. Marlboro, which has been the best-selling international cigarette brand since 1972, and L&M, which is now the No. 3 brand in the world. Other brands include Philip Morris, Chesterfield, Bond Street, Lark and Parliament. The American company is the largest tobacco company in the USA, and has half of USA ...

    Solution Summary

    Brand names and product categories are discussed.

    $2.19

    ADVERTISEMENT