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360 Degree Feedback

European pharmaceuticals-distribution group Alliance Unichem has used 360-degree feedback to drive change and employee development and increase overall performance. Discuss 360 Degree Feedback and its relation to Human Resources Management. Also, discuss how Alliance used the process to its advantage.

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1. Discuss 360 Degree Feedback and its relation to Human Resources Management.

"The (360 degree) feedback process...involves collecting perceptions about a person's behavior and the impact of that behavior from the person's boss or bosses, direct reports, colleagues, fellow members of project teams, internal and external customers, and suppliers. Other names for 360 degree feedback are multi-rater feedback, multi-source feedback, full-circle appraisal, and group performance review" (Lepsinger, 1997, p. 6).

According to the experts, 360 degree feedback can be used in a number of ways in HRM, including:

* To achieve business strategy and culture change by clarifying the behaviors that are required to support these initiatives by "re-focusing the workforce to attain changed organizational goals through changing their behavior" (Lepsinger, 1997, p. 19)

* To enhance team effectiveness by identifying gaps in team skills sets in organizations seeking to implement a team structure (Lepsinger, 1997, p. 20)

* As part of human resource management systems. ...

Solution Summary

European pharmaceuticals-distribution group Alliance Unichem has used 360-degree feedback to drive change and employee development and increase overall performance. This solution discusses 360 Degree Feedback and its relation to Human Resources Management. It also discusses how Alliance used the process to its advantage, and provides an article for further reading.

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