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The Use of Music in Advertising (2 examples)

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Watch two advertisements, twice each. The first time, just enjoy the ad as a consumer. The second time, pay careful attention to the music used in the ad. Reflect on the ad and its music and answer the following questions. Complete sentences required and be detailed in your responses. For instance, when answering what the target audience is, give reasons as to why you think so.

Pepsi "Grown Woman"
https://www.youtube.com/watch?v=ztpgEy3bCZA
1. What is your immediate reaction to this ad?
2. What product or service is being advertised?
3. What is the target audience?
4. Do the visual elements match the overall message and tone?
5. Does the music match the overall message and tone?
6. What genre is the music? Do you know the artist/group?
7. Do you find the music to be appealing or distracting? How so?
8. Does this ad encourage you to seek out this product or service?

Lurpak "Adventure Awaits"
https://www.youtube.com/watch?v=l5A-5yH0U_Q
1. What is your immediate reaction to this ad?
2. What product or service is being advertised?
3. What is the target audience?
4. Do the visual elements match the overall message and tone?
5. Does the music match the overall message and tone?
6. What genre is the music? Do you know the artist/group?
7. Do you find the music to be appealing or distracting? How so?
8. Does this ad encourage you to seek out this product or service?

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Solution Summary

This is an examination of the use of music in advertising.

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Pepsi: Grown Woman
https://www.youtube.com/watch?v=ztpgEy3bCZA

1. What is your immediate reaction to this ad?
a. Cultural icon
b. Beauty
c. Talented
d. nostalgic

2. What product or service is being advertised?
a. Both Beyoncé and the soft drink

3. What is the target audience?
a. Male teenagers
b. Young adults
c. Empowered women

4. Do the visual elements match the overall message and tone?
a. In my opinion, they do
b. a look back over Beyoncé's career contrasts Pepsi's consistency

5. Does the music match the overall message and tone?
a. In my opinion, it does.
i. Sexuality
ii. Success
iii. Beyoncé's new single, Pepsi's old soft drink
iv. A match through a ...

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