The points made are those of social critics, academics who use advertising to
raise issues about culture.
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The advertisement contained in example 7.5 pictures two infants, one of pale skin tone, and one of dark skin tone. Since both children are infants, it cannot be ascertained from the ad whether they are male or female children, and there are no additional qualifiers to indicate gender such as longer, curly hair or hair bows. For that reason, both children could be male or female, as was intended in the advertisement, ...
Justification for advertisement design decisions, taking into account race and gender.