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Justification for advertisement design

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The points made are those of social critics, academics who use advertising to

raise issues about culture.

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Justification for advertisement design decisions, taking into account race and gender.

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The advertisement contained in example 7.5 pictures two infants, one of pale skin tone, and one of dark skin tone. Since both children are infants, it cannot be ascertained from the ad whether they are male or female children, and there are no additional qualifiers to indicate gender such as longer, curly hair or hair bows. For that reason, both children could be male or female, as was intended in the advertisement, ...

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