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Research conducted by organizations- Qualitative v quantitative

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Why is research conducted by business organizations? Explain the differences between qualitative research and quantitative research.

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Why would companies conduct research?

This is a very broad question, since research is critical for so many different areas of an organization:
- you might to research who your competitors are
- to gain insight on your clients
- to understand where your company stands in the market place
- to assess what your clients think about your product
- to conduct employee satisfaction surveys
This being said, should companies conduct research for ALL problems, topic or issue that occurs?

I think the key word here is "all problems". If an organization where to create a research testing program for all problems, nothing would ever get done, since the company would be constantly working on research projects. To solve a research problem involves a lot of time and ...

Solution Summary

The expert examines research conducted by organizations. Qualitative versus quantitative data is examined.