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Trends in Print Media

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Identify three trends propagated by the print media.

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https://brainmass.com/sociology/theoretical-framework/trends-print-media-popular-culture-impact-300605

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Dear Student,
Hello. The solution below is concise but comprehensive enough for what you are asking assistance with in your posting. As I am not quite sure whether it is a cultural trend established by the print media or trends followed IN the print media you are asking about, I went for a balance of both with print media being limited ONLY to printed materials thereby limiting their reach. This being a sociological paper, I assumed that this is about establishing cultural or counter-cultural practices. I hope this helps.

Sincerely,
OTA 105878/Xenia Jones
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Print Media Trends (Cultural Impact)

Trend 1: Establishing Website mirrors of Printed Products

Just as the CNN and the BBC have their own news websites, with online and broadcast news threatening the circulation and market of printed news (newspapers, dailies, magazines, etc.), the latter knew they had to beat the broadcast groups in their own game and join the trend of media convergence. Hence, print media worked in creating mirror sites of their own printed products. Newsweek for example has a website ...

Solution Summary

The solution is a concise 605-word APA format essay that presents 3 current trends established or followed by the print media for the purpose of enhancing readership and product marketability.References are listed. Sample print media is used to illustrate identified trends. References are listed for easy expansion. A word version of the solution is attached for easy printing.

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See Also This Related BrainMass Solution

Briefly describe the roles that the print media have played in the development of American popular culture.
Identify at least three trends propagated by the print media. Evaluate the impact of these trends on your views or attitudes concerning the following topics:
Consumerism
Work
Social responsibility
Happiness
The human body
Justice, law, and order

Popular Culture and Print Media Paper

Briefly describe the roles that the print media have played in the development of American popular culture.
Identify at least three trends propagated by the print media. Evaluate the impact of these trends on your views or attitudes concerning the following topics:

Print media has been around in American since pre-Revolutionary times. One of the key individuals who contributed to popular culture in America, Benjamin Franklin, was a journalist who wrote satire, editorials, scientific articles and everything in between. Since the time of Franklin to the present, there have been many popular culture shifts and changes. In modern times, the print media has been influential in promoting three very specific trends in American popular culture.

These are: insecurity, objectification of the human body and the preference for symbolism over substance.

Consumerism

We all seem to want what we don't have. Ever since the days when rural people would thumb through the Sears and Roebuck catalog and dream about buying an ice box, pre-made clothes or a washing machine, print media has played a huge role in consumerism. If you look at the ads in these early catalogs you will find the seeds of insecurity, objectification of the human body as well as symbolism over substance.

Insecurity is bred from the belief that in some way I am inferior to others. At least in American society, status is equated with possessions. "I own things therefore I am" could be said to be the American version of Descartes' "I think therefore I am." The problem is, if others have cooler stuff than I do, I become inferior to them. Therefore I must buy cooler stuff to inflate my status.

Symbolism over substance can also be seen in the crazy things we spend money on simply because the print media tells us we need it. Do you remember beanie babies or Tickle me Elmo. About ten years ago there were fights in department stores over these children's toys. The people fighting were not children they were adults. Some people were selling these items on EBay for over $100 each when the retail value was only about $2.99 each.

Viewing the human body as an object can also be seen through consumerism. When print media began running photos the evolution of the human body as a selling tool kicked into high gear. The human body or parts of it have been used to sell nearly every consumer item imaginable. From car tires to butter and life insurance to beer, images of people are used to sell things.

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