Short essay on Erickson's developmental theory
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You have been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. You need to thoroughly describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. Discuss how that character typifies the stage and how the character is resolving the conflict. The marketing firm will use this information as they develop commercials targeting each developmental stage.
The advertising firm has requested that you submit a 2 page report summarizing your research in this area.
A. Give a description of Erikson's theory, including the stages of development using the criteria listed above.
B. Identify a character at each stage.
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Solution Summary
Stages, Ages & explanation about Erickson's theory
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A. Give a description of Erikson's theory, including the stages of development using the criteria listed above.
Below are described all the stages of Psychosocial development theory.
Infant
Trust vs Mistrust
Needs maximum comfort with minimal uncertainty
to trust himself/herself, others, and the environment
Toddler
Autonomy vs Shame and Doubt
Works to master physical environment while maintaining
self-esteem
Preschooler
Initiative vs Guilt
Begins to initiate, not imitate, activities; develops
conscience and sexual identity
School-Age Child
Industry vs Inferiority
Tries to develop a sense of self-worth by refining skills
Adolescent
Identity vs Role Confusion
Tries integrating many roles (child, sibling, student, athlete,
worker) into a self-image under role model and peer pressure
Young Adult
Intimacy vs Isolation
Learns to make personal commitment to another as
spouse, parent or partner
Middle-Age Adult
Generativity vs Stagnation
Seeks satisfaction through productivity in career, family, and
civic interests
Older Adult
Integrity vs Despair
Reviews life accomplishments, deals with loss
and preparation for death
Some of the movies which have characters reflecting each one of the stages, include ...
Education
- BA, Rutgers, NJ
- MA, NYU
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