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Media Target for Online Contact Lens Retailer Publicity

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What kind of media would you target to create publicity for a new online contact lens retailer? What news values would you focus on?

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Solution Summary

This solution outlines the kind of media to target to create publicity for a new online contact lens retailer. In addition it discusses the news values to focus upon. It has a link and examples.

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I would target morning shows to create publicity for a new online contact lens retailer. This would give the site prominence, since morning shows are popular, and this might lead to others using Twitter and blogging about the site. In addition, it would be cost effective since it is free. I would concentrate on the news value of selling an item that is ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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