Share
Explore BrainMass

Calculating Budget Allocation

Problem: The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown: (please refer to attachment for the chart).

Question: If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? If required, round your answer to nearest integer.
Let: T = Number of television spot advertisements
R = Number of radio advertisements
N = Number of newspaper advertisements
Please refer to attachment again to refer to the chart which needs to be completed.

Attachments

$2.19