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Program Design, Planning, and Evaluation

This solution describes and analyzes the intervention strategiesâ?"that is, the activitiesâ?"in the tobacco prevention and cessation program, and identify the ways in which they are grounded in theory.

Address the following:

(1.) Summarize briefly the changes that the program is intended to bring about (for example, increased physical activity in overweight Latino children).

(2.) Describe at least two key activities of the program. For each activity:
o Relate the activity to an intervention strategy (For example, is this a health communication strategy, or health education strategy, or combined etc?)
o Describe any evidence that was used in developing activities.
o Explain whether you think the activity is appropriate for the priority population.

(3.)Describe the theoretical bases that ground these activities and whether these are appropriate. In other words, what theories can you identify that led to (or would justify) these particular activities? If no theory was used, what theory or theories do you think would have been helpful? Explain your reasons.

(4.)In light of this analysis, summarize whether you think each of the activities is appropriately designed and will bring about the intended outcomes.


McKenzie, J.F., Neiger, B.L., & Thackeray, R. (2009). Planning, Implementing, & Evaluating Health Promotion Programs: A primer (5th Ed.). San Francisco, Ca: Pearson Inc. Designing appropriate interventions (pages 227-232), to help assess how appropriately these activities have been designed.

Anderson, L., Brownson, R., Fullilove, M., Teutsch, S., Novick, L., & Fielding, J. (2005). Evidence-based public health policy and practice: Promises and limits. American Journal of Preventive Medicine, 28(5S), 226-230

Maryland Department of Health and Mental Hygiene (2010). Current efforts: Tobacco-use prevention and cessation and lung cancer. Retrieved on


Solution Preview

The major changes that this program is intended to bring about, include the reduction in the number of individuals that use tobacco products, by providing these individuals with pertinent information in regards to the detrimental effects of using tobacco products. The increased spreading of knowledge in relation to the detriments of tobacco use, will be helpful in stemming the tide of the increasing number of illnesses that are attributed to tobacco product use. In addition, this program is intended to bring about environmental changes within the state of Maryland and elsewhere throughout the nation, in regards to prohibiting the use of tobacco products within public areas throughout the state and the nation. In essence, this program is designed to bring about a reduction in the number of illnesses and deaths that are attributed to tobacco product use, which is a preventable cause of these illnesses and or deaths.

One key activity of this program, involves the active dissemination of scientifically based research information in regards to tobacco use, and its detrimental effects on the health of ...