While it is not immediately applicable, this writer is reminded of the Frito Bandito of years past. Frito Lay used a Mexican mascot, Frito Bandito, to market its chip and while there was a catchy tune, the Hispanic culture was not impressed with the campaign. Eventually, noticing the distaste for the effort, the company removed the guy from their ads. If that had been a health education product or program, singling out one culture to showcase in a program might be a mistake, especially if it was not prepared in a culturally-sensitive way.
Further, using Navajo or native culture, one could make broad sweeping generalizations and fail to ...
Examples of prior cultural mishaps in marketing with health education methodology are discussed.
Employee Retention in Saudi Arabian Hospitals
See the attached file.
My dissertation talks about turnover intention among nurses and the retention efforts of the hospitals in Saudi Arabia for their nursing staff.
Main Question : What strategies do Saudi Arabian hospitals use to manage nurses retention?
Objectives of study :
To find out how the demographic characteristics of healthcare workers affect their turnover.
To identify the indicators to possible turnover among nurse in Saudi Arabia.
To identify factors that contributes to the high turnover rates among nurses working in Saudi Arabian hospitals.
To identify the relationship between turnover intention and job satisfaction level among nurses who are working in Saudi Arabia hospitals.
To identify strategies that Saudi Arabian hospitals use to manage employee retention.
I attached proposal performa template and all the instructions found in performa template.
Please help me to complete proposal performa template (attached).