While it is not immediately applicable, this writer is reminded of the Frito Bandito of years past. Frito Lay used a Mexican mascot, Frito Bandito, to market its chip and while there was a catchy tune, the Hispanic culture was not impressed with the campaign. Eventually, noticing the distaste for the effort, the company removed the guy from their ads. If that had been a health education product or program, singling out one culture to showcase in a program might be a mistake, especially if it was not prepared in a culturally-sensitive way.
Further, using Navajo or native culture, one could make broad sweeping generalizations and fail to ...
Examples of prior cultural mishaps in marketing with health education methodology are discussed.