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Choose a business that you have recently frequented. Describe the four factors of the servuction model and how those factors affected your customer experience. Does this model help to promote a competitive advantage? Explain.© BrainMass Inc. brainmass.com September 21, 2018, 7:48 am ad1c9bdddf - https://brainmass.com/health-sciences/marketing-in-health-care/servuction-model-in-practise-590578
This model used to illustrate factors that influence service experience, including those that are visible and invisible to consumer. Invisible component consists of invisible organizations and systems. It refers to the rules, regulations and processes upon which the organization is based (Hoffman & Bateson, 2008). The visible portion of the model is comprised of the Serviscape, contact personnel, service provider and other customers.
I recently took my vehicle to a local dealership for service. My initial contact ...
A brief example of the servuction model in action.