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Starting Marketing Efforts with Hospitals

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Please highlight some more ideas on areas that you believe would be a good place to start the marketing efforts.

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Solution Summary

The expert examines marketing efforts with a hospital.

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I did a search on nonprofit hospitals in Michigan and a ranking of all came up, where the University of Michigan came up first, which happens to be the one my family goes to. The information indicates that it is an acute care hospital. Initially, I had no insurance and learned that there is insurance available for those who do not have it. People are flown in from all over the US to utilize some of their specialties.

They advertise on area media and always, in the phone messages and in the PR announcements there are a few words about all ...

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Lisa Johnson, MSA
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  • MSA, Central Michigan University
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