Marketing Nonprofit Hospital Debate
Not what you're looking for?
In a 1- to 2- page paper defend the decision to market the non-profit entity. In this paper, you are to argue for the mission of the organization. Be sure to include the differences between non-profits and for-profit health care organizations. Also, highlight some areas that you believe would be a good place to start the marketing efforts.
Purchase this Solution
Solution Preview
The answer would be, "Yes," nonprofits should not only market but stay focused on their missions. Nonprofits have access to resources that other companies don't use and they should take advantage of the opportunity, while at the same time capitalize on the power of word-of-mouth. Public Service Announcements (PSAs), partnerships with other nonprofits, community calendars and other services that are free or at a discount are what nonprofits have available to them. At the same time, the nonprofit population might not attract those in affluence, and there may not be the same funding sources available as for-profit corporations have. No individual may profit from the nonprofit revenue, where there may be those in the for-profit corporation that will benefit from the assets.
Another issue that has drawn recent attention is charitable work. Recent studies show ...
Education
- BSc, Central Michigan University
- MSA, Central Michigan University
- Teacher Certification, Concordia University
Recent Feedback
- "Thanks Lisa, this response was very helpful!"
- "Thank you for this information! "
- "Great...Thank you Lisa"
- "GREAT JOB!!!"
- "Great help Thank you"
Purchase this Solution
Free BrainMass Quizzes
First Aid
Do you know how to provide first aid?
CPR (Red Cross Standards)
Are you up to date on your CPR skills? Find out if you know what to do in an emergency with this quiz.
Vitals about a Patient's Vitals
Basic questions about blood pressure and measurements.
Stress Continuum
All humans experience stress and a certain level is motivating for learning. However, a high level of stress for prolonged periods of time may have a negative impact. This information focuses on the four stages of stress. Understanding stress assists in maintaining a healthy level.
Tumor Markers
This quiz help you memorize common tumor markers used to detect and diagnose some types of cancer.