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    Strategic Plan for Fictional Hospital

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    Create a strategic plan for a fictional healthcare organization. Complete the following portions of that strategic plan:

    1. Identify and describe the healthcare organization . Include details about the population it serves and the services it provides.

    2. Identify the expectations and needs of the healthcare customer within that population.

    3. Evaluate the organization's vision and mission statements in light of its customer service focus or lack thereof. In constructing your own healthcare organization you will need to construct the vision and mission statements and indicate how they create a framework for a customer service initiative.

    Identify the organization's core competencies. In creating a fictional healthcare organization you will need to indicate what the organization's core competencies are and how these competencies give your organization an important difference in providing customer benefits and perceived value.

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    Please see response attached for best formatting and active links (also presented below), as well as another document that is relevant to your question. I hope this helps and take care.


    Interesting question, indeed. I initially researched various sites and the health care facilities to learn about what other health care facilities have to say about their organizational mission statement, vision statement and see how these hospital facilities set up organizational competencies to meet their customer's needs and the organizational goals and objectives. They are all interrelated. I borrowed from various sites to formulate a fictional hospital.


    1.Identify and describe the healthcare organization. Include details about the population it services and the services it provides.

    University Hospital provides health care to an ever-increasing service area in the University community and surrounding areas. University Hospital is an acute general hospital, which is most closely identified with the University City community. The 500+ bed tertiary care teaching institutions is the only major rural referral medical center in the community. The population and the surrounding area are approximately 500,000 people,


    Acute Care
    University Hospital (UH) has developed a Strategic Business Plan to address the major downward pressure on hospital inpatient utilization which Medicaid and Medicare Managed Care is creating. The Strategic Business Plan for medical/surgical services identifies steps to bolster the primary care referral base by highly developed emergency services delivery to strengthen ties to community health centers, increase referrals from private primary care physicians, broaden the spectrum of specialist physicians and attract Medicaid and Medicare Managed Care patients.

    Inpatient Drug and Alcohol Detoxification/Rehabilitation Program
    UH currently will operate the largest hospital-level detoxification unit in Hospital City and will continue to be maintained with services purchased by Community Health, the entity that controls all Medicaid behavioral health contracts. Furthermore, it is in UH's Strategic Business Plan to remain as a major provider of drug and alcohol services to the Medicaid population through expansion of its volume and scope of services in residential and outpatient services.

    The Detoxification Unit is specifically designed to manage the medical problems of the chemically dependent person. The Drug and Alcohol Rehabilitation Program offers 24-hour medical and nursing supervision. In addition, patients attend exercise class, workshops, lectures, meetings, and individual and group therapy.

    SUH performed 1,587 surgical procedures in Fiscal Year 1999, including general surgery, orthopedic surgery, endoscopic surgery and ophthalmological surgery. Of the 1,587 procedures performed, 59% were short procedures cases (SUH's). The volume of UH has increased each year for the last several years. Contrary to national trends of surgical cases moving from inpatient to outpatient venues, inpatient surgical volumes at UH have increased slightly. This is expected because of the recruitment of highly qualified surgeons.

    Visitors Services:

    Visiting Hours
    Family and friends may visit patients anytime between the hours of 12 noon and 8:00pm. However, children under the age of 14 are not permitted on the patient floors. A Visitor's Pass must be obtained from the information desk located on the first floor.

    Dining Room For the convenience of your visitors, our dining room will be open during the following hours:
    Weekdays- Breakfast: 7:00am - 10:30am Lunch: 11:30am - ...

    Solution Summary

    Through illustrative example, this solution creates a strategic plan for a fictional healthcare organization, including such elements as identifying and describing the healthcare organization, the population it serves, services provided and the expectations and needs of the healthcare customer within that population. It also includes a mission and vision statement and a list of core competencies. The organization's vision and mission statements are also evlauated in light of its customer service focus or lack thereof. Supplemented with an informative resource explaining how to formulate a mission statement and links for other related articles.