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Health Promotion Program Marketing Techniques: Anti-Smoking Campaigns

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Think about a health marketing campaign that really caught your attention (internet, TV, radio, etc). Explain what the campaign was for, the type of media, and the strategy used. Why did it have such an impact on you?

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Solution Summary

The expert examines the health promotion program marketing techniques for an anti-smoking campaign.

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The anti-smoking campaign with the graphic commercials on television is really a good strategy to deter smoking. Radio and television advertising appears to have been a more successful mechanism for delivering anti-smoking messages. This communication theory is designed to drive fear in smokers and non-smokers. This fear-based anti-smoking appeal is ...

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