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Consumer Relations - Anti Smoking

View two anti-smoking websites.

1) What organizations or individuals sponsor these sites? What is their agenda?

2) How should the tobacco industry respond to these sites (from a consumer relations standpoint)?

Solution Preview

Consumer Relations: View two anti-smoking websites

1) What organizations or individuals sponsor these sites? What is their agenda?

FIRST: http://www.tobacco.org
Tobacco.org is a free resource center focusing on tobacco and smoking issues. It features tobacco news, information, assistance for smokers trying to quit, alerts on tobacco control issues, and open consideration of all aspects of the spectrum of issues concerning tobacco, nicotine, cigarettes and cigars.
It began in 1988 with Gene Borio's news-posting service on Compuserve (where Borio was a forum leader), Prodigy, and later AOL. A BBS (Electronic Bulletim Board Service) began in 1993, and the website began in 1996. Since 2000 it has been run by Gene Borio and Michael Tacelosky.

SECOND: http://www.tobaccofree.org/
"The Foundation for a Smokefree America was founded in 1989 by Patrick Reynolds, a grandson of the founder of the R.J. Reynolds Tobacco Company. A former pack-a-day smoker, Patrick saw his father, oldest brother and ...

Solution Summary

Almost 600 words describe the agendas and sponsors of two anti-smoking sight, along with recommendations on how the tobacco industry should respond.

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