Purchase Solution

Advertising - persuasion

Not what you're looking for?

Ask Custom Question

What type of person - social class, culture, lifestyle, values/beliefs - fits the best to target market a new fruit juice beverage? ( This is pretty open ended and not sure where to start!) What consumer need is the advertiser trying to fulfill?

Purchase this Solution
Solution Summary

This solution discusses advertising and persuasion.

Solution Preview

Hi there,

I think the best target market are young children. First, their parents will want their kids to be drinking something healthy, so it would be no difficulty convincing parents to purchase the drink at the store for their children. Second, if you are able to develop brand loyalty with children, that loyalty lasts a lifetime. For example, I have been using Crest toothpaste my ...

Purchase this Solution
Free BrainMass Quizzes
Grammar Quiz - English 102

This quiz addresses many of the grammar issues that English 102 students face at the college level.

Conflicts

You will identify conflicts and their types in this short quiz.

Literary Elements

Quiz yourself on basic literary elements! Understand important terms necessary for ELA!

The Lie Factor – Finding Truth in Graphs, Graphics and Writing

In order for a piece of writing to be valid, its information must be factual. This belief translates into its graphics as well. “Academic Research and Writing”, by Linda Bergmann, presents information detailing how and why it is important for graphics to display honest information. It additionally provides methodologies that readers can use to decipher truth in graphs, graphics and writing, and create their own. This quiz tests students on this information.

Who vs. Whom

Students will review the grammatical concept of using "who" versus "whom."

View More Free Quizzes
Related BrainMass Solutions

  • Ethics of Advertising: Hidden Persuasion, Targeted Communication

    632512 Ethics of Advertising: Hidden Persuasion, Targeted Communication Explain the positives and negatives of public relations and advertising elements such as hidden persuasion and targeted communication.

  • Case study on the use or misuse of symbols for persusasion

    The use or misuse of persuasion in these advertisements were found to yield three insights for reference price advertising and the use of persuasive methods in consumer advertising.

  • Persuasion Matrix

    The persuasion matrix focuses mainly on the persuasion aspect of advertising. As competition increases, this form of advertising becomes more important. During persuasion advertising, the company's goal is to build demand for their brand.

  • Factors that affect Persuasion & greatest influences

    Source factors in persuasion: A self-validation approach. European Review of Social Psychology, 2049-96. doi:10.1080/10463280802643640 Gonzalez. S., and Sells, P. (n.d.). The language of advertising. Stanford.

  • Marketing message: One sided or two sided

    Different Types of Advertising Appeals (n.d.).Retrieved from http://www.articleswave.com/advertising-articles/types-of-advertising-appeals.html 6. Advertising Undressed: Does Sex Really Sell?

  • The influence of theCentral Route to Persuasion

    Flashy and elaborate advertising would not be enough to convince me. Source: www.psychologyandsociety.com In this solution I explain the reasons why I feel the central route to persuasion would influence my views the most.

  • Ethics in Marketing

    Is subliminal persuasion an ethical marketing strategy? Why or why not? Explain in detail. Ethics plays a very important role in guiding marketing activities, be it advertising or promotion or public relations.

  • Is persuading unethical?

    tactics well known to social psychologists, and intuitively appreciated by all those who make a living from using them effectively: sales agents, detectives, con men, recruiters, advertising executives; not to mention prostitutes and cult leaders.

  • A Response to Advertising, According to Views of Postrel

    341862 The Pleasures of Persuasion The Pleasures of Persuasion Virginia Postrel | August 2, 1999 Obituaries for advertising pioneer David Ogilvy, who died last Wednesday, emphasized his respect for the consumer. "The consumer is not a moron.

  • Putting arguments into standard form

    Im assuming the the Conclusion is that "subliminal advertising is quite common" and that the first premise is that "hundreds of studies have shown that subliminal persuasion works."

View More Related Solutions