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    Advertising - persuasion

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    What type of person - social class, culture, lifestyle, values/beliefs - fits the best to target market a new fruit juice beverage? ( This is pretty open ended and not sure where to start!) What consumer need is the advertiser trying to fulfill?

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    Hi there,

    I think the best target market are young children. First, their parents will want their kids to be drinking something healthy, so it would be no difficulty convincing parents to purchase the drink at the store for their children. Second, if you are able to develop brand loyalty with children, that loyalty lasts a lifetime. For example, I have been using Crest toothpaste my ...

    Solution Summary

    This solution discusses advertising and persuasion.