The influence of theCentral Route to Persuasion

Related BrainMass Solutions

• Central Route and Peripheral Processing

  Factors There are a host of factors that influence each route of processing. How people elaborate in each route is the deciding element.

• Bi polar Disorder

  Persuasion is achieved via central or peripheral route of information. This theory is discussed in Elliot Aronson book, The Social Animal.

• Customer Service Skills of Persuasion Theory

  Explain the 2 routes to persuasion in the elaboration likelihood model (ELM) of persuasion theory. The first route to persuasion is the central route in which a subject considers an idea logically and is persuaded on rational basis.

• Negotiation - Coalitions and Multiple Parties

  The central route to influence versus the peripheral routes to influence are compared and contrasted.

• Analyze individual and societal influences that lead to deviance from dominant group norms

  According to Kassin, Fein, and Markus (2008), there are two distinct forms of persuasion including a central route to persuasion and a peripheral route to persuasion.

• Marketing message: One sided or two sided

  Include whether the message was one-sided or two-sided; whether the marketer used a central or peripheral route to persuasion; a socially undesirable position; or, if the message was delivered by narrowcasting, evaluate the potential issues: Find two

• Cognition and Attitude

  According to Plotnik (1936) there are two routes to use persuasion to impact attitude changeâ "the central route and the peripheral route. The central route for persuasion presents information with strong arguments, analyses, facts and logic.

• Factors that affect Persuasion & greatest influences

  Brinol and Petty (2009) state, "Social influence through persuasion is the most prevalent as well as the most civil means of social control available to governments as well as to individuals" (p. 49).

• Elaboration Likelihood Model of Persuasion (ELM)

  Specifically, the ELM, developed by Perloff and Cacioppo describes a central route and a peripheral route to persuasion.