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Data Collection in Qualitative Research

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For the topic of research: "Understanding the Process of Organizational Strategic Change of a Local DIY Store"
(sample size: 13 managerial position employees of the store), please give...

- A detailed description of data collection procedures you intend to implement (Interviews and facility observation) for the chosen topic and qualitative methodology (case study)
- A rationale related to ethical issues that have been covered (for example, assurance of confidentiality, anonymity, and respect for persons).
- An informed consent document related to the topic and methodology will accompany the data collection procedures and will be referenced as Appendix A

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Data Collection in Qualitative Research
- A detailed description of data collection procedures you intend to implement (Interviews and facility observation) for the chosen topic and qualitative methodology (case study)

Data collection for the research will be predicated upon surveys and interviews with the employees, supervisors, and leadership that are predicated upon the necessary strategic goals and routine functional activities that will facilitate the strategic change process. Detailed surveys will be issued that focus on the core activities that the business engages in routinely as these activities have more direct impact on the success of strategic change.

In DIY stores, the core activity is ensuring that customers have assistance with their home improvement needs as many customers rely on the expertise of the staff when choosing home improvement products. Therefore, the surveys should focus on customer satisfaction, training for employees, and how the products in the store are arranged. These questions would gauge the current viewpoint of the stakeholders and allow for researchers to ascertain what will ...

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Data collections in qualitative research is provided.

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Ethnology is the study of the division of humankind based upon race, ethnicity, origins, or characterizations as found in natural settings. Keeping this definition of ethnology in mind, create an observational checklist, containing at least 10 items, to examine people within a social setting while completing a qualitative ethnology study. Using this observational checklist, complete an observational data collection using an hypothetical community venue you have visited in the past , such as a shopping mall, a library, or college campus social area, in which people are readily seen in natural surroundings. Give an instance of a brief observational research study using your checklist. Consider how this experience differs from analyzing numbers when conducting quantitative research.


1.Describe your experience of conducting a brief observation and the experience of this form of data collection including an observational check list.

2.Compare this experience with data analysis experiences in biostatistics( i.e QUANTITATIVE DATA COLLECTION)

3.Summarize the strengths and limitations of each type of data collection. ( Qualitative vs Quantitative data collection)

4.Which method of data collection and analysis are you most comfortable with?( Qualitative vs Quantitative data collection)

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