Purchase Solution

Create and Position a Non-Alcoholic Beverage

Not what you're looking for?

Ask Custom Question

Please help me so I can complete the following assignment:

Create and Position a Non-Alcoholic Beverage
This can fall in the juice (Odwalla, Naked), water (Arrowhead, Dasani), energy (Red Bull, Rockstar) or soda drink (Coke, Sprite, Mountain Dew) category. Create your own product, one with a unique positioning that doesn't exist yet.

So, here's how I would suggest you approach this paper:

1. Category Analysis (Research the category, give a brief overview of their product and positioning)
2. Consumer Trends (Give a brief analysis of what you recognize to be the current consumer trends. What are their current needs and wants? What's hip?)

3. What and why is your product's broad positioning?
4. What and why is your product's specific positioning?
5. What and why is your product's value positioning
6. What is your product's total value proposition?
Please note that you have to name the product and come up with an interesting idea to promote the product. Please include non-advertising ideas.

Purchase this Solution
Solution Summary

The non alcoholic beverage chosen for this assignment is a herbal drink, primarily consisting of healthy ingredients like Aloe Vera, etc.

Solution Preview

1. Category Analysis:

The non alcoholic beverage chosen for this assignment is a herbal drink, primarily consisting of healthy ingredients like Aloe Vera, etc. This herbal drink is positioned differently against existing drink as the first health drink that is completely based on Indian alternative medicine,ie, Ayurveda of India. This health drink is supposed to provide essential nutrients and supplements essential for maintaining a healthy and active life. It is a tasty drink that can act as a natural health product or sports drink providing natural supplements or even a refresher that can be taken any time.

Therefore, this drink tries to occupies a niche drink in the non alcoholic beverage marketplace by positioning itself as a health drink made up of natural ingredients only minus any artificial ingredients as is the first complete drink based on Asian alternative medicines.

This drink will be known as Reincarnation, based on its ability to give a new, refreshing start to life of an individual.

2. Consumer Trends:

Today's consumers are increasingly becoming health and diet conscious and will be willing to pay anything ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Public Speaking Quiz

Quiz your understanding of public speaking. Learn about the elements of a solid speech.

Introduction to Theatre

This quiz will examine the basic knowledge students have of theatre, including terms, history, and purpose.

Which play is it?

This quiz will give you one of the main ideas of a play. You have to guess which play is being talked about.

View More Free Quizzes
Related BrainMass Solutions

  • Creative Brief and Beverage Product

    The immediate goal is to establish a strong brand awareness and brand presence among the target consumers in order to capture leadership position and strong market share in the non alcoholic beverage segment.

  • Conglom Foods: Beverage marketing - buying decisions, target market

    They can target for both Alcoholic and Non-alcoholic Beverages. It is better to go for Non-alcoholic beverages which will be used by all age group peoples and in many occasions.

  • Non-Alcohol Beverage Sales/ Alcohol Liability

    It can also be reason for a negative reputation, causing a loss in sales. Economist. (2013, 11 Aug). Why are sales of non-alcoholic beer booming?

  • Sources for Demographic, Product, Market, Information for a beverage unit.

    Summaries of Beverage Digest's twice-yearly conferences http://www.ameribev.org/ American Beverage Association's members are producers, marketers and distributors of virtually every non-alcoholic refreshment beverage you can name.

  • Strategic management: Organization primary business

    Since the creation of the Coca-Cola Company in 1886 they have always been in the business of non-alcoholic business of manufacturing the concentrates, beverage bases, and syrups that make Coca-Cola brands one-of-a-kind and selling them to bottling operations

  • Non-alcoholic beverage industry Cola Company

    639708 Non-alcoholic beverage industry Cola Company Identify types of risks (including any regulatory risks) that your business (Coca-Cola) faces.

  • Competitive Analysis

    Some of the goods and services are produced by the Coca Cola Company are non-alcoholic beverage concentrates and syrups, carbonated soft drinks, packaged drinking water, and non-alcoholic beverages.

  • Coca-Cola's Market Strategy

    Coca Cola's strategy of "think global, act local" has been very effective over the years because this strategy allowed the company to expand globally and acquire leadership position in the non-alcoholic beverage market, as well as compete successfully

  • vapor pressure of ethanol in a 40% alcoholic beverage

    164416 Vapor Pressure of Ethanol in a 40% Alcoholic Beverage At 48 degrees Celsius the vapor pressure of pure ethanol is 180 Torr. What is the vapor pressure of ethanol in a 40% by mass alcoholic beverage heated to 48 degrees Celsius?

View More Related Solutions