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    Non-Alcohol Beverage Sales/ Alcohol Liability

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    Explain why nonalcoholic drinks have increased in popularity, and discuss the difficulties bar managers face when serving alcohol. Use specific details and examples to support your thoughts.

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    https://brainmass.com/business/business-philosophy/non-alcohol-beverage-sales-alcohol-liability-582992

    Solution Preview

    Nonalcoholic drinks have increased in popularity for many reasons. A greater selection of "healthier, less expensive and more flavourful" (Moon, 2013) options is now available than before. Selections include flavored teas and smoothies, in a category formally relegated to soft drinks. As a result, consumers can be seen as drinking an interesting choice, rather than just not drinking. The wide variety of options is driven by consumers' interested in healthier choices, in part due to the rising wave of obesity. In general, people "are more aware than before of the damaging effects of alcohol" (Economist, 2013). Furthermore, as the population ages, some choose to drink ...

    Solution Summary

    This solution discusses why there is an increased demand for non-alcoholic drinks, and difficulties bar managers face in serving alcohol. Includes APA formatted references and helpful link.

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