Do TV shows glorify drug use and encourage youths to enter the drug trade? Should all images of drinking and smoking be banned from TV? What about advertisements that try to convince youths how much fun it is to drink beer or smoke cigarettes?© BrainMass Inc. brainmass.com December 20, 2018, 12:07 am ad1c9bdddf
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1. Do TV shows glorify drug use and encourage youths to enter the drug trade?
This is an ongoing debate, with proponents on both sides of the controversy. However, one does not have to look too hard to see ads that glorify alcohol use on the advertisements linking it with fun activities, such as sports, dating, and the likes.
At the request of Congress, the Federal Trade Commission (FTC) carefully investigated whether or not flavored malt beverages (FMBs) or alternatives are being marketed to persons under the age of 21. 2 For example, the FTC, in cooperation with the Bureau of Alcohol, Tobacco and Firearms (BATF), conducted an exhaustive analysis of internal company documents on product development, marketing strategies, advertising strategies, age composition of FMB ads, among many other matters. It also conducted a study of the actual placement of FMBs in retail locations across the country. In addition, the FTC consulted with and received information from alcohol activist groups such as the Center for Science in the Public Interest's Alcohol Policies Project (CSPI), the Center on Alcohol Marketing and Youth (CAMY), and Mothers Against Drunk Driving (MADD). The FTC "found no evidence of targeting underage drinkers in the FMB market" and it noted that "the majority of FMB drinkers are over the age of 27," much higher than the minimum drinking age. It also observed that "teen drinking continued to decline during the period when these beverages were being aggressively marketed" (http://www2.potsdam.edu/hansondj/YouthIssues/1064517358.html).
According to Hanson (2007), just two years earlier:
"(I)n response to a complaint filed by the Center for Science in the Public Interest ...
This solution discuses the impact of TV shows on drug use in youth. It explores if television acts to glorify drug use and encourage youths to enter the drug trade. It also discusses if all images of drinking and smoking should be banned from TV, including the advertisements that try to convince youths how much fun it is to drink beer or smoke cigarettes.