Explore BrainMass

Product marketing in a foreign country

For this project, choose a product that is currently available in the country where I live (USA) and want to market in another country. I need to develop a portion of the strategic marketing plan that includes the following:

1. Identify the product you have chosen. Briefly describe the country in which you have chosen to market the product and why you selected that country. Consider and describe such things as the country's receptiveness to international trade, opportunities to trade with that country already in place, demographic attributes of the country's population and documented preferences of the consumers.

2. Explain how you will ensure that your product will be competitive with similar products already marketed in the country. Consider and discuss export restrictions, trade policy, consumer preferences and any aspects of the similar products or the marketing environment which are relevant.

3. Locate general information about the marketing environment in the country, and determine marketing strategy. Will you use a differentiated product line, or will you offer the exact same product currently marketed in the US? Will you use the same marketing pieces, such as TV, radio, print ad, internet, viral marketing, internet marketing, currently used in the US, or different ones? Why or why not? Explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.

Report should contain an abstract, a short introduction, and conclusion in addition to the body of the presentation.

Must include a reference list. All research should be cited in the body of the paper.

Please note that if you have a source in your reference section, you need to cite it in the body of the paper and vice-versa, per APA guidelines.

-Define the role of ethics and social responsibility in business.
-Describe the opportunities and challenges of conducting business in other countries.
-Identify and explain leadership styles and managerial skills.
-Discuss the impact of technology on business.
-Use effective communication techniques.
-Recognize situations that present potential ethical and legal issues and develop solutions for those issues.

Solution Preview


Selling Electronic Products in Canada


The product selected for selling in a foreign location is electronic products from a U.S. company and the selected foreign location is Canada. In this paper, an international business plan will be developed for selling electronic products in Canada along with an analysis of all prominent country related factors. Without an appropriate analysis of the country in concern to international business, it is not possible to attain a significant position so here also an analysis of Canada will be undertaken in term of its receptiveness to international trade and available opportunities (Sharan, 2003). All the aspects that will be discussed in this paper are quite significant and hold a major implication in achieving success in an international market.

Selected Product and Country

The product selected here for selling in Canada is electronics products that include products like surveillance equipment, security solutions, public address, telephone systems and accessories, data communications, computer networking equipment, electronics and tools. The country selected for selling electronic products is Canada. The company has selected Canada due to good prospects of selling these products in Canada. The North American continent has a large number of countries (Doing Business in Canada: 2008 Country Commercial Guide for U.S. Companies, 2008).

All these countries have good market opportunities for many small business owners. Among all these countries, Canada, Bermuda and Mexico are best suitable for business expansion. Although these three countries have favourable market conditions for any foreign player to start up, Canada is the most suitable place for expansion with increasing opportunities. Canada and the United States form the world's longest exposed border. Canada's 90% population lives within 100 miles of the U.S. border. Due to this, the U.S. and Canadian economies are closely looped (Canada, 2010).

Both the United States and Canada contribute the largest trade in the world and the investment of United States in Canada is larger than any other country (Doing Business in Canada: 2008 Country Commercial Guide for U.S. Companies, 2008). The country is highly receptive towards international trade and foreign investment that is quite significant for selling electronic products in Canada.

In addition to Canada's receptiveness towards ...

Solution Summary

This paper is a detailed analysis of Canada in regard to a U.S. company for selling its electronic products. It entails all the analysis and evaluations that is required for a firm to enter business in an international location. It includes all essential information about Canada in terms of its trade policy, export restrictions, consumer preferences and marketing environment. Additionally, it includes a comparison of promotional efforts of company in its home location and international location so that concluding decision can be carried out in a significant manner.