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Why is it important to have a PR campaign?

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Why is it important to have a PR campaign? What is a real world example of a situation that illustrates the importance of a PR campaign?

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Why is it important to have a PR campaign?

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It is quite important to have a PR campaign because PR is an extremely important component of the overall marketing plan and significantly improves the effectiveness of marketing and advertising programs via its various tools and strategies. PR helps in raising consumer awareness and brand ...

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Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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