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Channel and Pricing Strategies

Channel and Pricing Strategies
Nepal is the country selected for Pharmaceutical market expansion.

Justify your choice of international market. The justification should employ specific data from research conducted.

What is the sustainability of the market?
What are the factors that influence your selected market?

Size of market
Growth rate

Provide something I can use as a guide to expand on.

Solution Preview

Nepal is a landlocked state located in South Asia in the Himalayas. Its neighbors to the north are the People's Republic of China and to the west, south and east by the Republic of India. Nepal has an area of approximately56, 827 square miles or 147,181 square kilometers, with a population of about 30 million people. In relation to its area, Nepal is considered to be the 41st most populous nation, in spite of it being the 93rd largest country by land mass.

While starting a business is not particularly that difficult in Nepal, it looks like its trading and business practices are dogged by aspects such as corruption, nepotism, bureaucracy and ...

Solution Summary

Channels and pricing strategies are examined.