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Government Procurement: Market Research

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Please provide assistance on the attached document. Provide more information on Market Research when buying a new and used car. Also what market research is required when searching for a molecular research chemist for a research and development project.

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Topic 1:
The market research that I will do for purchasing cars is secondary research. I will read magazines and websites and reach a conclusion about three cars that are best for me to buy. After that I will visit the showroom and test drive the cars. This will be my primary research. The car that I find is best for my needs, I will buy.
First I will set objectives for the car I want to buy. I am interested in a mid-range car, which saves fuel, and has great looks. The magazines I will scan are:

Autoweek, Motor Trend, Lowrider, Road & Track, Super Street, and Car And Driver. Each of these magazines is reliable and gives accurate information about the cars. In addition I will also look up some reliable websites for market information. These will be:
1. http://www.carsdirect.com/
2. http://www.internetautoguide.com/
3 http://www.thecarconnection.com/
4. http://www.carmax.com/
5. http://www.jalopnik.com/
6. http://www.cars.com/
7. http://www.autotrader.com/
8. http://autos.yahoo.com/
9. http://www.carsdirect.com/used_cars/search

By going through these websites, not only will I get a good idea of the cars available in the market but also their prices. The magazines will also give me the features available in the cars and their accurate prices. The sources of information listed above will enable me to choose three cars from which I will make the final decision.
The final phase of market research will be booking a test drive for those cars and test driving those cars. Only after I have test driven the three cars will I decide which car to purchase. (258 words)

Part II Topic I:
FAR 10.000 describes the policies and procedures for conducting market research to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services. It prescribes that needs should be identified, market ...

Solution Summary

The response provides you a structured explanation of market research and government procurement process . It also gives you the relevant references.

See Also This Related BrainMass Solution

Marketing: m-commerce, e-procurement, aggregator, e-government

(1) Evidence suggests that important factors conducive to job satisfaction include all of the following except:
A) mentally challenging work.
B) high pay.
C) supportive relationships.
D) supportive working conditions.

(2) Of the fullest potential applications, the best suited to m-commerce is:
A) purchasing an automobile.
B) marketing researchers researching new markets.
C) B2B purchases.
D) online gambling.

(3) In implementing e-procurement:
A) a company should focus on transferring existing procurement procedures to the online environment.
B) the quality of the procurement Web site determines the success of the implementation.
C) fundamental changes in the procurement process will be needed.
D) training customers to use the new system will be critical.

(4) Many experts believe that once an exchange has reached critical mass, the managers of the exchange should:
A) work exclusively on driving down transaction costs.
B) work exclusively on growing the exchange to include as many transactions per month as possible.
C) work to expand services for members in a way that reduces a member's total cost.
D) work to expand the exchange horizontally by adding new members to the industries.

(5) In B2B EC site management, an aggregator:
A) standardizes and aggregates the content of catalogs across industries.
B) combines orders from many locations in a company into a single order.
C) collects orders to be shipped to one part of the country and then sends all the orders on a single truck.
D) finds buyers with identical needs and combines their orders to maximize volume discounts.

(6) All of the following are examples of e-government EXCEPT:
A) a recent college graduate consults a Web site operated by the employment office to learn about job openings in his town.
B) a company sells army surplus supplies at auction over the Internet.
C) a state purchasing officer places an online order for office supplies from an e-catalog sent to her by a national office supply store.
D) a home builder submits an application for a building permit using a City Hall Web site.

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