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Growth Stage Characteristics

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What does research evidence suggest are the characteristics of businesses that have achieved high market share during the growth stage of their product life cycle? Is there a common 'footprint' of these companies? Please give an example.

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Solution Summary

This solution describes what research suggests are the characteristics of businesses that have achieved hight market share during the growth stage of the product life cycle. It also addresses if there is a common "footprint" of these companies. It includes examples and APA formatted references.

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Research evidence suggests the characteristics of businesses that have achieved high market share during the growth stage of their product life cycle are those businesses who have carefully considered the opportunities within the company's core business, have an organizational infrastructure that can support successful execution, and have sufficient resources to support growth of the product (Liabotis, 2007). In ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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