Share
Explore BrainMass

Amazon & Publishing

Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books?

Solution Preview

Amazon was wise to get involved in publishing. It allows the company further its presence in the book world, and enables the company to be seen as the "go-to" site for all things related to books. Brad Stone's book, The Everything Store: Jeff Bezos and the Age of Amazon states that Jeff Bezos feels about books the way Steve Jobs feels about music. Just as Apple has ...

Solution Summary

This solution discusses why Amazon was wise to get into publishing in addition to its very strong position in retailing new and used books. It includes APA formatted references.

$2.19