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    Amazon & Publishing

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    Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books?

    © BrainMass Inc. brainmass.com October 10, 2019, 7:07 am ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/568530

    Solution Preview

    Amazon was wise to get involved in publishing. It allows the company further its presence in the book world, and enables the company to be seen as the "go-to" site for all things related to books. Brad Stone's book, The Everything Store: Jeff Bezos and the Age of Amazon states that Jeff Bezos feels about books the way Steve Jobs feels about music. Just as Apple has ...

    Solution Summary

    This solution discusses why Amazon was wise to get into publishing in addition to its very strong position in retailing new and used books. It includes APA formatted references.

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