Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books?© BrainMass Inc. brainmass.com September 22, 2018, 11:22 am ad1c9bdddf - https://brainmass.com/business/the-marketing-mix/568530
Amazon was wise to get involved in publishing. It allows the company further its presence in the book world, and enables the company to be seen as the "go-to" site for all things related to books. Brad Stone's book, The Everything Store: Jeff Bezos and the Age of Amazon states that Jeff Bezos feels about books the way Steve Jobs feels about music. Just as Apple has ...
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