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Amazon and Barnes & Noble

Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.

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Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.

1. Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.

Have you reviewed the links below? For easy reference in this solution, they have been numbered from A - E, with the website link is added.

The facts are clear in that Barnes & Noble (B&N) faces a reduction in profits. Yet, this may be not be CAUSED solely by Amazon.com. Why? Imagine McDonalds blaming Burger King, Wendy's or Denny's for profit loss. Yes, Amazon is a great factor, but how about B&N's connection to Bordersbooks.com and Waldenbooks? Consider what impact does Google Books has too! Other self-publishing sites like Lulu.com also may play a role in this game with Barnes & Noble. In general, the issue of profits has more to do with interaction between customers and corporations. Amazon was wise to discover that "relationships" are more important than the bottom line. Therefore, they offer more personalized exchanges on their website, world-wide product reviews that even non-shoppers explore, an A-Z Guarantee for purchases, and much more. How does B&N compare to AMZN? Have you ever shopped online at either site? If so, what do you think makes B&N or Amazon better? B&N is foolish not to recognize the competitive advantage it has over the online store by being a brick-and-mortar chain. People need people, and they can boost profits greatly by enhancing their physical retail locations and making their stores as popular as Starbucks. There is no need for B&N to classify itself in the league of Amazon...as it has another ...

Solution Summary

Solution discusses issues between Amazon.com and Barnes & Noble, and provides data in reference to the following questions:

1. Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.
2. Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer.
3. If you were a popular author of children's fiction (with a successful past relationship with a traditional publisher) and your agent (another member of the book publishing channel) asked you whether to approach Amazon regarding the publication of your latest project, what would you say? Why?
4. Would it matter if you were working on your first book and had no previous relationship with an editor or publisher? If yes, why would this make a difference?
5. Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barnes & Noble? Why?

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