Purchase Solution

Amazon and Barnes & Noble

Not what you're looking for?

Ask Custom Question

Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.

Attachments
Purchase this Solution
Solution Summary

Solution discusses issues between Amazon.com and Barnes & Noble, and provides data in reference to the following questions:

1. Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.
2. Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer.
3. If you were a popular author of children's fiction (with a successful past relationship with a traditional publisher) and your agent (another member of the book publishing channel) asked you whether to approach Amazon regarding the publication of your latest project, what would you say? Why?
4. Would it matter if you were working on your first book and had no previous relationship with an editor or publisher? If yes, why would this make a difference?
5. Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barnes & Noble? Why?

Solution Preview

Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.

1. Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.

Have you reviewed the links below? For easy reference in this solution, they have been numbered from A - E, with the website link is added.

The facts are clear in that Barnes & Noble (B&N) faces a reduction in profits. Yet, this may be not be CAUSED solely by Amazon.com. Why? Imagine McDonalds blaming Burger King, Wendy's or Denny's for profit loss. Yes, Amazon is a great factor, but how about B&N's connection to Bordersbooks.com and Waldenbooks? Consider what impact does Google Books has too! Other self-publishing sites like Lulu.com also may play a role in this game with Barnes & Noble. In general, the issue of profits has more to do with interaction between customers and corporations. Amazon was wise to discover that "relationships" are more important than the bottom line. Therefore, they offer more personalized exchanges on their website, world-wide product reviews that even non-shoppers explore, an A-Z Guarantee for purchases, and much more. How does B&N compare to AMZN? Have you ever shopped online at either site? If so, what do you think makes B&N or Amazon better? B&N is foolish not to recognize the competitive advantage it has over the online store by being a brick-and-mortar chain. People need people, and they can boost profits greatly by enhancing their physical retail locations and making their stores as popular as Starbucks. There is no need for B&N to classify itself in the league of Amazon...as it has another ...

Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • How Amazon protects its brand

    E-Business: Amazon protect its brand; Barnes & Noble recapture market; Dell markets

  • Cash Cycles for Amazon

    and Noble.

  • The Battle Between Amazon and Barnes & Noble

    Battle between Amazon and Barnes & Noble Introduction Amazon is the largest online book seller in the world. Barnes and Noble is the largest "brick and mortar", or regular store, bookseller.

  • Amazon.com's E-Business Model

    (Recomparison, http://recomparison.com/comparisons/100225/barnes-and-noble-vs-borders-vs-amazon/) How Barnes and Noble or Borders can extend their markets These bottom two online businesses can improve their business or even surpass Amazon by studying

  • Strategy for Barnes & Noble Case Study

    Amazon also offered a variety of books and priced them at the lowest price. However, Amazon wan an online-only company. Barnes & Noble offered the brick-and-mortar store experience to customers.

  • Social media and associated customer relationship management

    In order to overcome this channel competition, even Barnes & Noble has tried its hand in e-business and tried competing with Amazon.

  • Web Site Comparison (Amazon, Barnes/Noble & Borders)

    228311 Web Site Comparison (Amazon, Barnes/Noble & Borders) Describe how the "look and feel" differs for the three Web sites. The websites are Barnes and Noble, Amazon, and Borders.

  • eBusiness Web sites

    STEP 1 The conversion of eBay, Amazon, and Barnes & Noble from a brick and mortar company to a internet business was done by some changes in the supply chain: 1.

  • Analysis of Working Capital and The Cash Conversion Cycle

    About Barnes and Noble Barnes & Noble, Inc. (Barnes & Noble) is primarily engaged in the sale of books. The Company's principal business is the sale of books, magazines, music and movies direct to customers (Moneycentral).

View More Related Solutions