E-commerce business practice
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In August 2008, Sony acquired Bertelsmann BMG. Review the companyâ??s Web site at http://www.sonybmg.com/ and consider the e-commerce challenges facing Sony.
Complete the following:
Choose a company, other than Sony, and describe the challenges of that business that are unique to e-commerce.
Include in a discussion of the four infrastructures, the role of Internet regulations such as copyright infringement, and regulators such as the FCC and SEC, and how these components affect e-commerce business practices.
Current events may be found in U.S. News and World Report, Monitor Daily, Google News, and so forth. Include citations and references where appropriate.
APA guidelines.
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e-commerce business practices
n August 2008, Sony acquired Bertelsmann BMG. Review the companyâ??s Web site at http://www.sonybmg.com/ and consider the e-commerce challenges facing Sony.
The challenges facing Sony are as follows. The e-commerce business of Sony has not been able to market its products to large segments of the population that do not do business on the internet. Such customers do not trust the internet. Further, Sony has faced problems related to Patent & Copyright, security, and web hosting issues. Some specific problems are that Sony Ebook Library software fails to work, Sony has to sue companies for copyright infringement like the Baptist Church, and authorization and consent issues related to e-commerce(Pankaj, 2010),. Sony has faced issues related to terms of use required of its website, customer protection requirements of different geographic areas, and issues related to delivery of products. Sony has faced problems when it hired a marketing company to create a website titled: "All I want for Xmas is a PSP". However, the visitors soon found that the website was registered in the name of a marketing company. In short Sony has ...
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