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How does a technology like Groupon change consumer behavior? What are the opportunities for marketers to utilize such a business? Please explain your answer

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This solution described how technology, such as Groupon changes consumer behavior, and the opportunities for marketers to utilize such a business.

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Technology greatly impacts consumer behavior. With Groupon, a person is actually able to sign up, and have a part in their daily deals. The individual is able to receive a rating, and he or she can rate the business as well. The more this is done, he or she can actually gain rewards from the company. Also, the person is able to have the means of inviting friends, and receiving discounts by how many of their friends take part in one of their daily deals. The company greatly affects consumer behavior, and encourages the individual to get up to 90% off their ...

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