Opportunities and Risks
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As the VP of International Sales, you are responsible not only for sales but also for sales strategy. Prepare a preliminary report to the CEO identifying which three countries you think would most likely be interested in MH Company's mobility product and state why you think these would be good target countries. Describe the opportunities and risks in each of the target countries. Then discuss the cultural (including religion, ethical business behavior, social responsibility, language, etc.), political, economic, legal and technology issues you, as Vice-President of International Sales will face when selling into these countries. In addition, explain any other differences between selling the mobility product in the United States and selling it in your three targeted countries.
? Explain how differences between foreign and domestic environments impact the conduct of business.
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Solution Summary
Describe the opportunities and risks in each of the target countries.
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Three countries that should be selected are India, China and Russia, as these three are one of the fastest growing emerging markets across the world with large population and strong demand for mobility products. The disposable income of the consumers in these emerging countries is rising due to strong GDP growth, ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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