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    Market focus create competitive advantage

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    1. How does market focus help a business create competitive advantage? What risks accompany such a posture?

    2. What are three types of opportunities for sharing that form a sound basis for diversification or vertical integration? Give an example of each from a company you have read about /researched. Opportunities for sharing are usually found in: market-related, operating-related, and management activities.

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    1. How does market focus help a business create competitive advantage? What risks accompany such a posture?

    Market focus is a strategy in which a business concentrates on its resources for entering and expanding in a narrowly defined market. Market focus creates a competitive advantage because company puts its complete focus and also specializes in serving a narrowly defined market on the basis of low cost, differentiation, and rapid response. It is difficult for larger businesses to apply focus strategy as they hold little interest in the niche market because of their larger resources. Market focus helps business to create competitive advantage as company is focused on market demands rather organizational demands. The risk of market focus is that major competitors may wish to enter in the market once a focused market is proven through growth and profit. A company which apply market focus ...

    Solution Summary

    How a market focus creates competitive advantages are determined.

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