Market focus create competitive advantage
Not what you're looking for?
1. How does market focus help a business create competitive advantage? What risks accompany such a posture?
2. What are three types of opportunities for sharing that form a sound basis for diversification or vertical integration? Give an example of each from a company you have read about /researched. Opportunities for sharing are usually found in: market-related, operating-related, and management activities.
Purchase this Solution
Solution Summary
How a market focus creates competitive advantages are determined.
Solution Preview
1. How does market focus help a business create competitive advantage? What risks accompany such a posture?
Market focus is a strategy in which a business concentrates on its resources for entering and expanding in a narrowly defined market. Market focus creates a competitive advantage because company puts its complete focus and also specializes in serving a narrowly defined market on the basis of low cost, differentiation, and rapid response. It is difficult for larger businesses to apply focus strategy as they hold little interest in the niche market because of their larger resources. Market focus helps business to create competitive advantage as company is focused on market demands rather organizational demands. The risk of market focus is that major competitors may wish to enter in the market once a focused market is proven through growth and profit. A company which apply market focus ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Motivation
This tests some key elements of major motivation theories.