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Basic Multinational Strategies

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Explain basic and generic strategies multinationals use in competing locally and internationally. How can generic strategies strengthen competitive advantage in multinational business? Please provide examples of real companies.

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Solution Summary

This solution explores the basic and generic strategies used by multinationals, and explains how these strategies can be used to strengthen competitive advantage. The three basic strategies discussed are cost leadership, differentiation and focus. It uses companies like FedEx and Walmart as examples. This solution provides 207 words and includes one reference.

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Explain basic and generic strategies multinationals use in competing locally and internationally. How can generic strategies strengthen competitive advantage in multinational business?

Multinational corporations use the same basic strategies used by local firms. These strategies include selecting the business to engage in, ways to create a presence, differentiators to win market share and sequencing of major decisions. ...

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