Nielsen Media Research- Meter, Diary & External Validity
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Please help with the following problems.
What types of decisions do you think networks are making when they utilize nielsen's research?
What about advertising agencies?
Compare Nielsen's diary method to its television meter method. Which method is most effective? why?
Discuss whether Neilsen 's methods have external validity
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Solution Summary
This solutions covers several concepts in relation to Nielson Research including: how Nielsen research is used (types of questions that the research answers for networks and advertising agencies); diary vs meter method effectiveness; and external validity. The explanation is given in 249 words.
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Problem: What types of decisions do you think networks are making when they utilize nielsen's research?
What about advertising agencies? Compare Nielsen's diary method to its television meter method. Which method is most effective? why? Discuss whether Neilsen 's methods have external validity
Solution:
When networks utilize Nielsen data, they are looking to determine how their TV program ...
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