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Marketing plan and SWOT analysis

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Create a new product organization (Blackberry Storm with a video conference feature adding to it). This product will be the basis for your Marketing Plan Paper.

 An overview of the existing organization.

 A SWOT (Strengths, Weakness, Opportunities, Threats, and Trends) analysis on the new product or service.

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The response addresses the queries posted in 966 words with references.
//For this query, you are required select a new product of an existing Organization and write a 'Marketing Plan' for that. In addition to this, you are required to conduct a SWOTT analysis for this product. The product, which is to be taken, is Blackberry Storm with video conferencing features. I would like to provide you a sort of assistance on these points, which would help you to write your paper. See the text below: //

Marketing Plan
The marketing plan is very important for all newly introduced products and services in the market. This marketing plan for blackberry storm is introduced to make the people aware of the video conferencing feature in the mobile phone. This 'blackberry storm' mobile phone is being produced by the company, Research In Motion Limited. The paper describes the various strength, weakness, opportunities, threats and trends related to the new product or service.
Overview of the existing organization
Research in Motion (RIM), is a popular wireless manufacturing company in the world. It is a leading manufacturer and marketer of the new and innovative wireless solutions around the world. It produces products and services for the mobile communications market. The company is involved with the integration of the hardware and software services along with a variety of wireless solutions. The company was found in the year 1984, and it is based in waterloo, Ontario. ...

Solution Summary

The response addresses the queries posted in 966 words with references.

See Also This Related BrainMass Solution

Example Product Marketing Plan, SWOT Analysis

Create a new product (any product) and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

Please use any of the concepts we have covered

The strategic planning process
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.

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