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McDonald's Strategic Choices: How well is their strategy working?

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Assess the success or failure the company has had from an integrative perspective.

You have identified the major mission, vision and goals, you know the stakeholders, you looked at how well, from a SWOT perspective, what challenges the company faces.

Now I want to know well their strategy works. Following on the last module, where you were asked how well the company deals with internal weakness and internal advantages, in this I want you to tell me how well the company has done in seizing upon external opportunities, and handled outside threats by leveraging its strengths. At the same time, how has its weaknesses exacerbated the threats and cause them to fail to take advantage of opportunities? Has the company' realized the mission and vision through dealing with exogenous threats and external opportunities?

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In this paper, your ability to think critically and provide insightful analysis is key. You do not want to just "rubber stamp" the organization and say they are doing great, but you want to identify specific areas where they fall short as well as where they do very well. Remember to organize your paper for clarity and document any outside resources.

There are strong reasons why McDonalds has succeeded in growing and has become the world largest chain of hamburger fast food restaurants. McDonalds has spearheaded its worldwide expansion through the appointment of franchisees. McDonalds ensures that these franchisees comply with the requirements of quality, service, cleanliness and value. McDonalds has used the franchise model very effectively. It has also developed a strong supplier network. This ensures that the quality supplied at McDonalds is top standard. In addition, McDonalds has maintained its reputation worldwide. Customers often view it as a symbol of quality, and clean food. One of the key factors responsible for the expansion of McDonalds is that it has been able to maintain excellent product taste and quality. It has been able to maintain ...

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This answer provides you an excellent discussion on McDonald's Strategic Choices