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Communication Plans and Identifying Audience

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I need help with the following two bullet points on a communication plan for Proctor and Gamble. Can anyone help?

Identify the purpose of your communication
Identify your audience

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Solution Summary

This solution discusses communication plan for Proctor and Gamble and covers purpose of communication and audience identification.

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Let us take a hypothetical situation of a new product launch made by P&G. The company is launching a new shampoo made entirely of organic/herbal products. The company wishes to generate strong marketing buzz and awareness about the new product among target customers.

Purpose of your communication: The purpose of our ...

Solution provided by:
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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