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Communication Strategy

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What are the five main questions to consider when developing a communication strategy? Why are these questions important?

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Communication Strategy is explained in a structured manner in this response. The answer includes references used.

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The five main questions to ask when developing a communications strategy are - What is your message?, Who is your target audience?, What information does your audience need?, How will the message be delivered?, and How will you gauge the success of your communication strategy?

These questions are important because they make the communicator concentrate on the message that ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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