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Audience and communication

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DQ2: Why is it important to complete an audience analysis prior to choosing a form of communication? Explain a past experience in which the audience was not acknowledged throughout the communication process. What repercussions were exhibited after the conversation had ended?

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If there is not an audience analysis, the communication can be skewed against understanding by the audience. A group that does not have a large amount of experience with a highly technical message, will not understand the message if it does not include normal words and phrasing. This can lead to mistakes, misunderstanding, or failure, especially during product introduction. A man who has never done more than a few loads of laundry might not be aware of the dangers of phosphorous in detergent. The people in sales and marketing may be impressed with the ...

Solution Summary

A discussion on analyzing the audience before choosing a communication method is examined.

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