Communication in an In-Person Meeting
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Communication should always be designed with the audience in mind. You are called upon to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers. In a 1,050- to 1,200-word paper address the following questions.
a. What are audience characteristics you need to consider?
b. What communication channels would be appropriate and why?
c. What are some considerations that you must keep in mind given the diversity of the audience?
d. What would you do to ensure that your message is effective?
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Solution Summary
The solution is at least 1050 words which explains how a speaker assigned to present quarterly sales information in an in-person meeting to a group of stakeholders can better prepare, plan and organize his presentation. References included.
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a. What are audience characteristics you need to consider?
1. Managers' background on the subject matter is high. They need to know effects on people and profits and they are seeking the professional judgment of the speaker. They are more concerned with practical matters.
2. Sales people background on the subject matter is also good. They need to know the details of the sales information report in order to improve their sales.
3. Customers vary when it comes to age, occupation, income, education and interests. However, they are going to be concerned with how the product or service in the sales information report is doing in the market. More sales means that the product must be good and worth giving a try. They would also want to know the strengths and the weaknesses of the product which affects the results of the sales report. The biases and the sensitivities of the customers must also be considered as there might be customers who have problems with the product or favor other similar products and so they might open up during the report. In this case, the speaker must be ready to answer all the questions that are going to be asked. Also to be considered are the technical abilities of the customers, are they familiar with the method of presentation? What about their language skills? Will my preferred language during the presentation be applicable to them? Consider also the cultural customs and traditions during the reporting and any adjustments that can be done about them.
b. What communication channels would be appropriate and why?
The basic communication process involves the sender who puts a message in words and transmits it to a receiver who interprets the message. The communication channel is the medium that the sender chooses to transmit the message. There are many different types of communication channels and they ...
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