Explain why we need to "soften" negative messages.© BrainMass Inc. brainmass.com October 10, 2019, 2:09 am ad1c9bdddf
Negative messages must be softened for many reasons. Negative messages often provoke negative feelings of consumers, such as anger, denial, fear, resentment, rejection and apprehension. Such feelings give the consumer an uneasy feeling that is translated to a negative public image, as word of mouth from negative feelings spreads. While all businesses within a specific industry may need to convey negative ...
The solution discusses softening negative messages.