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    Business Writing

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    Suppose you are part of the following scenario:

    You are a public relations manager who must present information regarding changes in retail store operations to three sets of stakeholders of a retail clothing chain. The stakeholders are store managers, employees, retail customers, and the public. You must explain adjustments that allow employees to come to work on fewer days a week in an effort to combat rising gas prices and save money on store operations.

    Stores close on Sundays. On Monday through Saturday, stores open an hour later and close an hour earlier. Full-time employees, including managers, work four 10-hour days a week. Part-time employees consolidate their hours in 1-, 2-, or 3-day workweeks, depending on how many hours they are scheduled to work. No stores are closing, and no new stores are opening.

    While constructing your messages, determine the characteristics of your audience and consider the appropriate communication type and style for each audience.

    Complete Part I: Business Writing Steps. Outline the steps you must take in drafting the three business communications. The outline may take the form of a list, a flowchart, or a web diagram.

    Complete Part II: Portfolio. Write three messages by selecting one message format for each audience. Explain the changes in the retail store operations. The three messages contain potentially negative information; address the information presented in the scenario so your audience might perceive it in a positive way.

    Audiences Message Formats

    Store managers A business letter

    Store employees A business memo

    Retail customers and the public An e-mail message

    Complete Part III: Reflection. Reflect on your writing, and compare and contrast the business writings in this assignment with academic papers you have completed.

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    Solution Preview

    Hello. I provide the following to assist you.

    Part I: Business Writing Steps. In determining the three business communications, the writer must determine the following:

    1. Who is your audience?
    2. What is the subject matter?
    3. Should the writing be formal/informal?
    4. How quickly should the information be provided?
    5. Develop the letter, memo or email
    6. Proofread the writing
    7. Send out the writing

    Part II: Writing
    Above it is indicated that three different individuals are provided. Are the communication methods next to each individual the requirement? I have provided three different messages for your review. Please do make sure you apply the appropriate message to the appropriate individual.


    TO: Managers
    FROM: Public Relationship Manager
    DATE: March 24, 2011
    SUBJECT: Store Operations

    As you may be aware, there has been a recent increase in gas prices causing higher costs to the company as well as inflating the gas bills. Due to the level of increase in company costs, and in order to take measures to prevent any future costs, the store will be closed on Sundays. ...

    Solution Summary

    This solution discusses business writing steps.