Customer-Driven Strategic Planning
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Strategic Issues Paper
I need your opinion on a Strategic Issue Paper that will identify several companies that have demonstrated strategic thinking about issues that are similar to those faced by FHEG. Provide an overview of the issues, identify a total of five different strategies utilized by those companies to address them, and discuss the outcomes.
Based on the five strategies, explain how you would adopt them in your selected organization to address the issues you identified.
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Solution Summary
Benchmarking Blockbuster and Walmart
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Identify several companies that have demonstrated strategic thinking about issues that are similar to those faced by FHEG. Provide an overview of the issues, identify a total of five different strategies utilized by those companies to address them, and discuss the outcomes.
Based on the five strategies, explain how you would adopt them in your selected organization to address the issues you identified.
Blockbuster Video
Blockbuster Video is the leading organization in the United States when it comes to the rental movie and game entertainment industry. Sales revenues for the movie rental giant topped 5.8 million dollars in 2005 - and that was a 3.5% decline from 2004. Threats to the movie giant have been increasing as online video rentals expand to approximately $1 billion in the US and Europe during 2005 (Blockbuster, 2006).
Blockbuster turned heads when vertical integration plans led to the launch of online renting direct to your doorstep. Blockbuster's major completion comes from Netflix and its four million subscribers. "In 2005, while Blockbuster recorded poor financial performance, Netflix' profits doubled to $41 million and its revenues grew by 36% to $688 million in sales" (Blockbuster, 2006, para. 12). Blockbuster quickly started to make strategic changes in how the business of renting videos occurred. Using market development, the brick and mortar store locations would give away to online rentals and consumers could return the rented videos in or trade ...
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