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Company policy and public image

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Differentiate between company philosophy and public image. In your opinion, should organizations address either or both of these in a mission statement? Why or why not.

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Solution Summary

A brief discussion of one company, Bayer, that has a company policy that is not foremost in their public image. Citation for the company is included.

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I can help you with some basic information and an example. I have left you some words to put your own thoughts in where necessary.

A company's philosophy will almost always include some type of success component in earnings and also advancement in technology and market. The overall company philosophy will be to make money for the shareholders, the reason one is in business. The ...

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